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Welcome to
the Heirloom Society

Where Women Design the Ring That Carries Their Story

There comes a moment when you realize your story deserves to be honored not someday, not by someone else, but now. 
 The Heirloom Society is where you take everything you’ve lived, carried, and become and translate it into a piece of fine jewelry designed to last for generations. 
This isn’t about trends. It’s about telling the truth of who you are and finally wearing it.  
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In a world where women so effortlessly honor everyone else...

many feel quietly unmoored when it comes to honoring themselves.

Their milestones, heritage, and dreams get lost in the noise of daily life, leaving them longing for a tangible reminder that their experiences matter.

They want to mark chapters for themselves, not just for others, yet carry powerful stories that remain unseen, uncelebrated, and disconnected from something they can hold, wear, and return to.  

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I know this longing well. For years, I designed heirlooms that honored families, lineages, and love stories, always for someone else.
 
I realized that while women are practiced at commemorating others, we rarely pause to honor ourselves.
 
My breakthrough came when I designed a ring not just as a keepsake, but as a declaration: “My story is worthy.”
 
That journey led me to develop a process, a chapter-based, community experience, so that other women can step into permission, reflection, and legacy, together. 
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The Process

The Heirloom Society unfolds in three intentional chapters, designed to help you reflect, create, and ultimately wear your story.

group experience

(6–8 weeks | 4 guided calls)

Intro: Gather as a cohort. Margot shares her story. Each woman writes herself a letter about why she’s choosing to honor herself now. 

Prompt examples: What have you walked through? What do you want to remember about this moment? 
 
Past: Identify the anchor of your story, core events, heritage, and symbolism. 
 
Present: Explore dreams and desires. Discover the symbols and styles that express who you are now. 
 
Future: Celebrate your journey. Create a gratitude ritual to honor the challenges and pivotal moments that shaped you. 
Each session ends with a meaningful activation, ensuring your story is deeply remembered. 

One-on-One Design

With your story clearly defined, you’ll move into a private, bespoke design consultation with Margot McNaull.

Together, you’ll translate everything you’ve uncovered into a one-of-a-kind heirloom ring, thoughtfully designed to reflect your story with intention and care.

Reveal Ceremony

The experience concludes with a ceremonial group reveal.

Each woman’s ring is unveiled and witnessed, not as a comparison, but as a shared milestone. A moment of celebration, reflection, and collective honor for the stories held within each design.

What This Experience Gives You

Feel grounded and seen in your story

Wear a ring designed specifically for you and your life

Experience transformation through reflection and community

Carry a legacy you intentionally created, not inherited

Be supported and witnessed by women walking a similar path

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what women are saying

"Designing my ring with Margot made me realize how powerful my own story is. The experience changed me.”
Custom Ring Transformation
“I’ve never been in a group where every woman was so invested in each other’s growth. I left with a ring—and a new sense of belonging.”
Ring Transformation
“The Heirloom Society is unlike anything else. My ring is now an everyday reminder that I chose myself.”
Ring Transformation

Frequently Asked Questions

February 18th. 

Approximately 3 months, culminating in a group reveal. 

Yes, your custom ring is included in the price.

Yes, you can pay in 3 months or 6 months installments. 

about margot

Margot McNaull is an award-winning fine jewelry designer, international speaker, and founder of By Margot.

She has more than a decade of experience in the fine jewelry industry.
Having worked alongside thousands of women across the globe, Margot is known for her ability to capture each client’s unique story through custom ring design and transformation.  
 
Her expertise is trusted by industry leaders and creatives, including clients from the NHL,  renowned interior designers, wedding planners, stylists, and high-level masterminds.
 
Margot’s work has been featured in leading publications and television shows including Netflix, Wedding Sparrow, Style Me Pretty, and WedLuxe, and she is the proud recipient of the “Best Jewelry Company” honor at the prestigious Wedding Awards. 

Your story already exists. This is how you honor it.

You’re here because you know it’s time. ​
 
The hardest part isn’t the design. It’s giving yourself permission. Let me offer that.
 
This isn’t just jewelry. It’s a declaration that your life, your story, and everything you’ve carried is worth celebrating.
 
And if that hits home… you’re ready. 
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Testimonials

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